Email marketing is a key component to business today. There are so many factors involved with creating a comprehensive, well designed and received email marketing plan.  I personally setup my clients with Mailchimp because after a little training and customized design email templates, they can manage their own campaigns or work with me on new ones.  Read this well rounded post by Brandon @ Mailchimp to learn more about email marketing.  Brandon is a writer on MailChimp's marketing team. 

I had the pleasure of working with Tracy Pohlkamp and her awesome team at Indulge Studios this past summer/fall! Tracy is the owner and founder of Indulge, a Whitefish Bay salon and skin center.  I instantly fell in love with Tracy's passion and excitement for her business and knew we would create something beautiful together!

While having social media pages is important for businesses today, some are better than others. Instagram is quickly becoming one of my favorites because of it's passive nature. In a world where facebook is shouting ads at you, Instagram quietly lures you in with beautiful photos. As a very visual person, I prefer this method of marketing. 

It's been a really busy last few months for Liz Martin Creative. I'm thrilled to have been event planning, meeting new clients and developing new brands + websites! Today I am very excited for LMC client Amy Beseth and the launch of her new company Pride & Joy Doula Services, LLC. 

After years of working with clients to create and refine their brand's logos, I've developed a simple process to logo design that is efficient, fun and easy to follow. In this blog post I break down my process in 5 simple steps. 

Today, there are so many stunning ready-to-print designs available online and in paper stores. These are a great option if they fit within your budget and your style. However if a truly unique, one-of-a-kind look is what you are going for, working with a designer on custom invite or even creating your own design (if you have the skills/software) is worth it. After helping multiple friends (and designing my own invitations) I decided to compile a list of tips for creating unique wedding invites for those DIY and those who choose to work with a graphic designer. 

Every designer loves a good font. Every designer (MYSELF INCLUDED) loves a good font pairing even more. Check out this beautifully designed guide to font pairings.  It is absolutely gorgeous and educational.

View the Fonts: http://school.readymag.com/intro/

The holidays are here and with Thanksgiving this week, I thought it was the perfect time to share this infographic I designed a few years back for 23andMe.com with visual.ly.  This infographic describes how genetics play a role in what we eat. 

Customer relationship management (CRM) enables small business owners to tackle operational challenges, measure marketing activities, nurture sales cycles and focus on customer service.

We all know our websites should be mobile friendly....But did anyone think about emails being mobile friendly?

With fifty-three percent of email campaigns being opened on a mobile device, email with mobile-friendly design is no longer a nice to have, it’s a must have.

Adobe has just released their 2015 Digital Marketing Survey Results! One of the main focuses in the survey was a companies investment in mobile.

Whenever I am starting a new project, personal or business, I have a set of tools I find myself going back to over and over again.