There is something so off putting about a sophisticated brand pulling stiff stock photos from the early 2000’s with cheesy business meetings or people overly posed. Somewhat worse, I find odd stock graphics that don’t match the brands color scheme or style really can make a brand feel less professional than it really is. Perhaps businesses are in a rush when they need to post a blog, or don’t know what to do about securing photography for a company that isn’t in the creative world. However, there are many solutions to creating a strong and consistent brand presence with good photography.
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