Floral Alchemy

SERVICES

Creative Direction, Brand Identity Design, Print Design

ABOUT

Not your typical florist, Floral Alchemy is a unique design company with a lofty goal in mind. Liz Egan of Floral Alchemy approached LMC to update her brand. A successful florist for weddings and businesses, Liz needed an elegant, modern brand to reflect her businesses values and aesthetics. Her previous logo was challenging to read when it was scaled down for different digital and print needs, and didn’t have the full branding elements needed for all the different uses she had.

Together we went through a branding exercise to determine the qualities Floral Alchemy should reflect. A main logo, color palette, signage, print materials and submarks were created to bring the brand to a new level. Now with her new brand in place, she is able to extend