MAILCHIMP: Does the Perfect Email Template Exist? We Used Data to Find Out.

MAILCHIMP: Does the Perfect Email Template Exist? We Used Data to Find Out.

"What makes good email good?" This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create "good" email…

Read More

INFOGRAPHIC: 10 Email marketing Do's & Dont's

INFOGRAPHIC: 10 Email marketing Do's & Dont's

Email marketing is a proven tactic that marketers count on to drive results again and again. We’ve put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.

Read More

Mailchimp introduces Facebook Ad Campaigns

Mailchimp introduces Facebook Ad Campaigns

Mailchimp announced it's rollout of Facebook Ad Campaigns. I'm super excited for this announcement as it will help me and my client's streamline marketing efforts in one place.  Read the full announcement on the blog.  To learn more about setting up your own email and multichannel marketing plan for your business, contact LMC today. 

Read More

Guess what? Mailchimp expanded their fonts with Google Web Fonts

Guess what? Mailchimp expanded their fonts with Google Web Fonts

One of my favorite email marketing tools, Mailchimp, announced in November they now include Google Web Fonts.  What does this mean? It means you can integrate pretty and diverse fonts in your mail campaigns with Mailchimp.  Are you as excited as I am? You should be. But if you are not, take look at the article below to peak your interest and give you a rundown of how to use the new fonts.  

Read More

Email Marketing in the mobile age - You've got 8 seconds to make an impact!

Email Marketing in the mobile age - You've got 8 seconds to make an impact!

Even though people see an astronomical amount of marketing messages each day, you’ll be encouraged to know that email marketing is as strong as ever. In fact, the ROI for email marketing is about $38 per every $1 spent.

So how do you break through the noise and capture those vital 8 seconds of attention span? You may have to make some changes to business as usual when is comes to your email marketing.

Read More