Experience

Liz Martin Creative, LLC. | Founder
HQ: Milwaukee, WI, 2006 - Present

Current Project Reach: Milwaukee, Los Angeles, San Francisco, Chicago, Austin, Houston

Liz Martin Creative, LLC is a marketing and design studio offering creative services and solutions to small businesses. In this role I manage digital marketing strategy, brand management, creative direction, project management, graphic design, communications and website design for clients.

Services Include: 
Content Creation, Digital Marketing Strategies, Branding/Identity Development, Web Design, Print and Digital Design, Infographics, Email Marketing Management, Social Media Management, SEO, Advertising, Marketing Collateral, Direct Mail Campaigns, and Strategic Consulting. 

Professional Control Corp. | Marketing Manager
Greater Milwaukee Area, 2006 - Present | www.pccweb.com

PCC is an industrial automation, power distribution and electrical controls distributor for Siemens and other world-class technology providers, serving the Wisconsin and Minnesota manufacturing industry for over 35 years.

Responsibilities include: 

  • Development, design and maintenance of PCC’s website
  • Collaboration with sales and engineering teams to create landing pages and optimize user experience on website
  • Develop and design marketing collateral (print and digital)
  • Develop digital content strategies 
  • Oversees and manages marketing budget
  • Evaluation of emerging technologies, provides thought leadership and perspective for adoption where appropriate
  • Planning, design and execution of the web, SEO/SEM, marketing database, email, social media and advertising campaigns
  • Event management and promotion of large and small scale marketing events
  • Brainstorm new and creative growth strategies
  • Conduct marketing experiments to gain sales leads
  • Actively participates in strategy and planning of product campaigns; oversees and project manages execution

talkTECH | Graphic Design & Special Projects Consultant
Los Angeles and Remote, 2012 – Present | www.talktechcomm.com

talkTECH | Design Director
Los Angeles and Remote, 2011 – 2012

talkTECH Communications is a technology-focused, marketing communications firm offering solutions rooted in organic, digital brand building through media and blogger relations, social media outreach via influencer channels, and data visualization. talkTECH connects, engages, educates, and entertains customer audiences in meaningful, compelling ways.

Desktop Solutions, Inc., Graphic Designer
Greater Milwaukee Area, 2007 – 2008

Hennessey Design Group, Graphic Designer Internship
Greater Chicago Area, June 2005 – December 2005 | www.hennessydesign.com

VOLUNTEER WORK

Cystic Fibrosis Foundation, Event Committee / Graphic Designer
Greater Milwaukee Area, 2008 – Present | www.cff.org

Volunteer time and skills for fundraising, event development/execution, sponsorship solicitation, design of print collateral and marketing materials for the foundation’s various events which include the 'Milwaukee Wine Opener', 'Milwaukee's Finest', 'Breath of Life Gala', and 'Climb for a Cure'. Active member of the planning committee for the annual 'Milwaukee Wine Opener' fundraising event at the Milwaukee Hilton and previously served as committee member for other CFF events.

EDUCATION

The School of the Art Institute of Chicago, Bachelors of Fine Arts
Visual Communications, Print Media | 2002 – 2006 | www.saic.edu