Liz Martin Creative, LLC. | Founder
HQ: Milwaukee, WI, 2006 - Present
Current Projects: Milwaukee, Los Angeles, San Francisco, Chicago, Austin, Houston
Liz Martin Creative, LLC is a marketing and design studio offering creative services and solutions to small businesses. In this role I manages digital marketing strategy, brand management, creative direction, project management, graphic design, communications and website design for clients.
Content Creation, Digital Marketing Strategies, Branding/Identity Development, Web Design, Print and Digital Design, Infographics, Email Marketing Management, Social Media Management, SEO, Advertising, Marketing Collateral, Direct Mail Campaigns, and Strategic Consulting.
Professional Control Corp. | Marketing Manager
Greater Milwaukee Area, 2006 - Present | www.pccweb.com
PCC is an industrial automation, power distribution and electrical controls distributor for Siemens and other world-class technology providers, serving the Wisconsin and Minnesota manufacturing industry for over 35 years.
- Development, design and maintenance of PCC’s website
- Collaboration with sales and engineering teams to create landing pages and optimize user experience on website
- Develops and designs marketing collateral (print and digital)
- Develop digital content strategy
- Oversees and manages marketing budget
- Evaluation of emerging technologies, providing thought leadership and perspective for adoption where appropriate
- Planning, design and execution of the web, SEO/SEM, marketing database, email, social media and advertising campaigns
- Event management and promotion of large and small scale marketing events
- Brainstorm new and creative growth strategies
- Conduct marketing experiments to gain sales leads
- Actively participates in strategy and planning of product campaigns; oversees and project manages execution
talkTECH | Graphic Design & Special Projects Consultant
Los Angeles and Remote, 2012 – Present | www.talktechcomm.com
talkTECH | Design Director
Los Angeles and Remote, 2011 – 2012
talkTECH Communications is a technology-focused, marketing communications firm offering solutions rooted in organic, digital brand building through media and blogger relations, social media outreach via influencer channels, and data visualization. talkTECH connects, engages, educates, and entertains customer audiences in meaningful, compelling ways.
Desktop Solutions, Inc., Graphic Designer
Greater Milwaukee Area, 2007 – 2008
Hennessey Design Group, Graphic Designer Internship
Greater Chicago Area, June 2005 – December 2005 | www.hennessydesign.com
Cystic Fibrosis Foundation, Event Committee / Graphic Designer
Greater Milwaukee Area, 2008 – Present | www.cff.org
Volunteer time and skills for fundraising, event development/execution, sponsorship solicitation, design of print collateral and marketing materials for the foundation’s various events. Events include the Milwaukee Wine Opener, Milwaukee's Finest, Breath of Life Gala, and Climb for a Cure. Active member of the planning committee for the 'Milwaukee Wine Opener' annual fundraising event at the Milwaukee Hilton and previously served as committee member for various other fundraising events.
The School of the Art Institute of Chicago, Bachelors of Fine Arts
Visual Communications, Print Media | 2002 – 2006 | www.saic.edu