MAILCHIMP: Does the Perfect Email Template Exist? We Used Data to Find Out.

MAILCHIMP: Does the Perfect Email Template Exist? We Used Data to Find Out.

"What makes good email good?" This question gets asked all of the time, but it never really gets a concrete answer. Best practices float around, but there’s isn’t a hard set of rules that have proven to always be able to create "good" email…

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Hubspot: The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

Hubspot: The Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]

If you're looking for a detailed guide on social media image sizes, you're in luck -- this infographic from Spredfast has you covered. It's a valuable resource to keep on-hand for the next time you're designing or selecting visual content for your social channels. And for quicker reference, scroll down to seea written list of essential social media image dimensions.

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Wedding Invitations: Helpful tips for creating your unique design

Wedding Invitations: Helpful tips for creating your unique design

Today, there are so many stunning ready-to-print designs available online and in paper stores. These are a great option if they fit within your budget and your style.  However if a truly unique, one-of-a-kind look is what you are going for, working with a designer on custom invite or even creating your own design (if you have the skills/software) is worth it. After helping multiple friends (and designing my own invitations) I decided to compile a list of tips for creating unique wedding invites, weather you DIY or work with a designer. 

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INFOGRAPHIC: 10 Email marketing Do's & Dont's

INFOGRAPHIC: 10 Email marketing Do's & Dont's

Email marketing is a proven tactic that marketers count on to drive results again and again. We’ve put together this handy infographic that details email marketing do’s and don’ts every marketer should know before they push send to ensure their email campaigns deliver.

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Grits & Grids: 3 rules for using typography to create visual tone

Grits & Grids: 3 rules for using typography to create visual tone

Over the past weekend I found myself working on a new brand identity for a client. The new logo is mainly text, so I was looking for the perfect font. I ultimately had to invest in a new font from a well know type foundry.  It was an investment, however having a proper font for a new brand identity is crucial.  While playing around with the branding mood board for my client I came across this great topical article from Grits and Grids.

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Mailchimp introduces Facebook Ad Campaigns

Mailchimp introduces Facebook Ad Campaigns

Mailchimp announced it's rollout of Facebook Ad Campaigns. I'm super excited for this announcement as it will help me and my client's streamline marketing efforts in one place.  Read the full announcement on the blog.  To learn more about setting up your own email and multichannel marketing plan for your business, contact LMC today. 

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